Max Brenner is a 100% Israeli own company. It is owned by the Strauss Group — one of Israel’s largest food and beverage companies. On its website, the Strauss Group emphasizes its support for the Israeli military, providing care packages, sports and recreational equipment, books and games for soldiers.
Strauss boasts support for the Golani and Givati Brigades, which were heavily involved in Operation Cast Lead, Israel’s brutal military assault on the Gaza Strip in December 2008/January 2009. Operation Cast Lead resulted in approximately 1,400 Palestinians being killed, the majority civilians, including approximately 350 children. While Strauss has removed information about their support for the Golani and Givati brigades from their English language website, information about the company’s support for both brigades remains on their Hebrew language site.